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@billieeilish@billieeilish

An empty bio and a tour-plug caption that repeats itself for six weeks straight.

The roast
Your bio field is completely blank, but 'HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D)' shows up caption after caption after caption — the movie title is doing the bio's job.
'don't talk to me' and 'things in my phone' as full captions is a masterclass in giving the algorithm nothing to work with.
You wrote '🥳🥳🥳🥳🥳' — five party emojis in a row — because four apparently wasn't going to convey the excitement.
Your punctuation is its own dialect: ':')' , ':P' , '<333' — read three captions back to back and it starts looking like a cipher.
Even the earnest Earth Day @natgeo post ends up wedged between two tour-ticket plugs — the promo cycle doesn't pause for the planet.
Verdict: they're The Tastemaker.
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