Captions like "Portugal Sempre," "Sempre Unidos! 🇵🇹," and "Focados na missão" show up almost back-to-back — most of these captions are two or three words plus a flag emoji.

Wrote about himself in the third person — "Before the awards. Before the leagues. Before the globe wore 7... @Cristiano shattered records" — narrating his own highlight reel like a network trailer.

Squeezed a full boot-drop caption ("20 years in the making @cristiano. Gold Mercurial Superfly RGN") into the same week as five separate one-line Portugal posts.

Posted 15 times between June 19 and July 10 — basically every other day — and the tone never leaves "national pride" mode.