The "born in LA" khy denim launch gets nearly identical campaign copy across three separate captions (April 13, 24, and 27) — "made almost entirely here in los angeles" shows up practically verbatim each time.

Met Gala caption tags seven different glam-team handles — brows, hair, makeup, nails, photography — the outfit gets a sentence, the crew gets the whole caption.

Three captions in a row are just emoji — "♾️," "🌎," "🧡💙" — sandwiched between multi-paragraph brand drops, like the account can't decide if it's a mood board or a press release.

Posted "hi weekend 2!!!!" one day, then "round 2️⃣" the next — the caption well was clearly running dry that week.