In a 17-day stretch (June 5–22) he name-drops Adidas, Duracell, a Hard Rock burger AND hotel suite, Mastercard, eFootball, ChatGPT, Icons memorabilia, and Kalshi — eight sponsors packed into fifteen posts.

Tagged a caption "#MessiMode #ChatGPT #Ad" for a prompt about recoloring his hair — turning a chatbot demo into paid media.

The Mastercard giveaway caption comes with actual sweepstakes fine print pasted in — "NoPurchNec... Ends 6/21" — because even the caption needs a legal disclaimer.

Nearly every caption gets the full bilingual treatment, a Spanish paragraph followed by an English paragraph — even the burger launch gets a two-language press release.