Caption inventory includes '🫂,' 'things you do visual,' and 'Murry Chrithmath' — spelling optional, vibes mandatory.

Follows his own fan account, @justinbiebersupport, right alongside his actual friends and collaborators.

His own brand SKYLRK gets a caption cameo — 'Working on this silhouette now... the tongue is creasing gotta fix that' — a product complaint doubling as a soft launch.

Christmas got a two-part rollout: a one-emoji teaser ('🫂') on the 24th, then a full essay on faith and forgiveness the next day.

Photo credit '@rorykramer' shows up twice in the same caption batch — someone's clearly on retainer.