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@nike
One caption a day, one athlete tagged, zero wasted words.
The roast
Fifteen captions in fourteen days (June 4–17) — basically a post a day, always with an athlete tagged.
'RipTheScript.jpeg' is an actual caption, not a placeholder someone forgot to delete.
Teased the 'GOATs' Goodbye' campaign three separate times, blocking off Cristiano, LeBron, and Serena with 🚫 emoji before revealing a thing — a movie trailer, but it's a shoe drop.
Follow list is basically an athlete roster — Caitlin Clark, Erling Haaland, Zlatan, para-athletes, skateboarders — with Kim Kardashian and Travis Scott dropped in to prove there are famous non-athlete friends too.
Bio is two words: 'Just Do It.' Which is, notably, shorter than most of the captions.
Verdict: they're ✨ The Tastemaker.
Roast your own Instagram