Teases "somethin very very exciting is happening with @rarebeauty" in June, then almost a month later drops the actual Soft Pinch Lip Oil launch caption — a long tease for eight shades of gloss.

The "48 shades" foundation gets pitched three separate times over three months — a launch-announcement caption, a full 3-in-1 pitch, and a whole diaspora-campaign essay — same product, three victory laps.

Posting is genuinely sparse, with two-to-five-week gaps between captions from March through July, so brand copy and personal updates end up sharing the same handful of posts.

Can write three warm paragraphs for a shade-inclusivity campaign, then the very next post is just "first week in London 🥰🇬🇧" — essay-mode and one-liner-mode, back to back.